The privileged association between Rolex and golf dates back to 1967, when Arnold Palmer became a Rolex Testimonee. This charismatic American, one of golf’s "Big Three", contributed to popularizing golf and giving it a worldwide dimension. By recognizing his pioneering sprit and achievements on the course, Rolex would irrevocably link itself to some of the sport’s most memorable moments, players and tournaments. Since 1967, the relationship between Rolex and golf has continued to thrive. Today Rolex is not only associated with the most important and prominent bodies governing golf worldwide but also with the principal professional tours, competitions and personalities. Its choice to partner with the sport of golf is a logical one. Flawless timing, precision and control are distinctive hallmarks of both a Rolex timepiece and the performances of great golfers making this one of sport’s iconic partnerships.